Adobe Systems Online Ad Report: Search Spending Up 16 Percent, Mobile Traffic Quadrupled - with links of the day

Welcome back! I imagine you've come for the next links roundup. We'll be talking about Adobe Systems The Huffington Post and Google.

To kick it off, let's see who's been discussing Adobe? It was techcrunch.com who wrote an article called Adobe Online Ad Report: Search Spending Up 16 Percent, Mobile Traffic Quadrupled.

What did they point out about Adobe? Well...:

Search may not be the most exciting area of online advertising right now, but it's still "the biggest driver of return on investment", according to a new report from Adobe

and went on to say

The report has the elaborate title, "Adobe Digital Index: Global Digital Advertising Update" and it covers the first quarter of this year. Compared to the same period last year, Adobe says that search spend increased 16 percent in the United States and 3 percent in the United Kingdom. That growth is coming from an increase in clicks, not an increase in the price that advertisers are paying for those clicks - which, for Google, actually fell 5 percent. (The graph above also suggests that search spending fell compared to the previous quarter, but that may just be seasonal variation.)

Next we have a site that's been talking about HuffPost - Pro-Choice Group Trust Women Plans To Aid Moderate Senators in Kansas Republican Primary.

They wrote:

A pro-choice group that worked with an abortion doctor who was gunned down in 2009 will be assisting Republican Kansas state senators in their bid to defeat conservative challengers in the August primary

... interesting ...

Brownback has told HuffPost that he is not involved in the primaries, which has been noted by several of the challengers. Burkhart disagrees, saying she believes Brownback is behind the effort to elect more conservative candidates.

Google: also known as The Big G

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Lastly it's Could Google's New gTLDs Be the Custom URL Answer at Google+? from searchenginewatch.com, focussing on Google. The wrote good quality stuff, particularly

Google plans to submit applications for several generic top-level domains (gTLDs) before the April 12th deadline for this round of submissions

and

ICANNpreviously said that 200-300 new TLDs will be approved in this initial round and each one annually, with no more than 1,000 new gTLDs... added to the root zone in a year